Customer relationship management (CRM) is a term that refers to practices, strategies and technologies that companies use to manage and analyze customer interactions and data throughout the customer lifecycle, with the goal of improving business relationships with customers.

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CRM solutions contour processes and increase profit in your sales, marketing, and repair divisions. A strong CRM answer could also be a varied platform where everything crucial to developing, improving, and mindful your shopper relationships is hold on. Whereas not the support of academic degree integrated CRM answer, you may miss growth opportunities and lose revenue as results of you’re not increasing your business relationships

There is Four Type of CRM:

1. Strategic
2. Operational
3. Analytical
4. Collaborative

Strategic:  This helps to update knowledge about customers and maintain long-term relationships. A strategic approach has become increasingly popular , and that  shows no signs of changing. The business is finally able to stay at the forefront of customers. In fact, even supposing CRM has been shown to extend revenue by forty first per employee on the average, it's calculable that forty third of companies that utilize CRM square measure failing to use even half their CRM systems properly.

Operational:  This is a subset of CRM, where company directly interacts with the customers. This includes two points:

• Face-to-face personal interactions
• Interactions with any websites or call centers (or other means of communication)

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1.  The marketing automation helps the organization to be uniform in promoting work, change, boost sales and increase revenue earnings. This includes promoting various campaign modules, such as primarily based on event.
2.  The sales automation integrates with your promotional computer code; they are ready to lead intelligence in one place. Sales automation is to determine the business standard within the organization to achieve new customers and new deals.
3. Service automation allows the business to retain customers by providing the highest quality service and building a strong connection. In service management is to handle customer issues, incoming / outgoing calls, service label management, problem managements.

Analytical: CRM is an access to managing a company's interaction with current and potential customers. CRM systems are designed to compile fully about different channels or between customer points. Therefore the  company's web site, telephone, live chat, unsolicited mail, content and Can be involved in promoting social media. As such it is a heap of a business ideology than a technical resolution to assist in addressing customers effectively and efficiently. Yet triple-crown CRM depends on the utilization of technology. CRM package systems measure identically manage the business contacts, employees, clients, contract wins and sales leads. Typically, CRM package is utilized inside the enterprise, however many product scale and should be utilized in an exceedingly business of any size.

CRM systems area unit utilized in an equivalent thanks to manage business contacts, clients, contract wins and sales leads. Little business CRM applications dissent from enterprise CRM during a range of how together with the quantity of knowledge handled by the system, IT necessities, pricing and also the tools and options of the CRM application itself. Through the CRM approach and also the systems wont to facilitate it, businesses learn a lot of concerning their target audiences and the way to best cater to their desires.

Suppose Radhika want to buy a new internet connection. She search around and narrow her choice around two or three companies. After reviewing the speed and budget of all companies she decides on Brand A. This is the purchasing stage, as she now using the internet and she continues to evaluate it and, if she is happy with her purchase, she will recommend it to her friends and family. Later on, if she needs another router she would tend to return to Brand A because she now believes in the superiority of this brand and is developing a loyalty to the brand.

Analytical CRM is meant to research deeply the customer’s info and information and undo or disclose the essential convention and significance of behavior of shoppers on that capitalization are often done by the organization. Analytical CRM spans from simple reporting on activities to predictive analytics and statistical data mining. Analyzing product complaints shows where the most likely problems will occurs. Companies that do extensive reporting are in a position to make that leap. Making full use of reporting shows that the organization is hungry for information.

Collaborative CRM customer collaboration strategies embrace social media, network primarily based recordings and analytics, video feedback and Web-based collaborations through client Relationship Management (CRM). as an example, client feedback gathered from a technical support session might inform promoting workers concerning merchandise and services that may be of interest to the client. the aim of collaboration is to boost the standard of client service, and, as a result, increase client satisfaction and loyalty.

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