LiberatedIT insights & articles, A blog about analytics, marketing & testing
Sep 12 2017
How To Promote Website In A Social Network, SMO (Social media optimization) - a set of measures aimed at attracting visitors from the social network to the company's website. At the moment, SMO has divided into two branches-changing the site itself (SMO) and promoting the site in social media (SMM) (blogs, forums, online communities).
Social networks are becoming more and more every day, they are open to all Internet users. Information from them is reliable, and they also provide great opportunities for finding the target audience. The goal of any social network is the unification of people who are brought together by something common (school, leisure, work). From the point of view of advertising technologies it is very profitable - you can attract a group of people.
How to attract users from social networks? Very simply - you need to find interested in your topic of social network users. For example, to create your own thematic blog or group and attract the attention of users to it, and from there interested visitors will start switching to your site.
Pros for promoting the site in social networks
Simplicity and speed. Quite often it is necessary to deploy a representative office of the company on the Internet in a very short time. Creating and supporting a group in a social network will take much less time than developing a business card site and its subsequent promotion and promotion on the Internet.
Quick launch of an advertising company. You must carefully fill out your profile in the social network and run an advertising campaign in Yandex Direct or Google AdWords. Prerequisite - the profile must be accessible for viewing and registration.
Ready target audience. The social network in itself already attracts users, you will not need to find your future consumers with the help of search engines - there it already exists and it will only need to be attracted.
Viral marketing. In any modern network there are a bunch of tools to run viral advertising. The user sees that his friend has joined a new group and immediately follows him.
Notification of users. If you need to inform users about the existing discount and future promotions of the company - it can be done with the help of social network functionality very quickly and as simply as possible.
Free promotion. The social network gives you all the opportunities to promote your company on the Internet. And you, in turn, pay with the fact that you develop it.
Feedback from users. You can be interested in the users of the group, like your new share, what advantages and disadvantages it has, what they want to see in the future - what services or goods will be in demand.
Advertising technologies of social networks. In any modern advertising network there is a section for submitting ads, where you can light up.
How to promote the site with the help of social networks.
And so, the user found some interesting information on your site, read it and decided to either remember it or share it with their community in social networks. For simplicity of this action, the webmaster of the site places buttons, clicking on which the user in one click adds a link to interesting information in his social network account.
If this user does not have friends or other connections in this social network, but as a rule vice versa - with a hundred contacts he has. And this good hundred people have an inscription that the person you know and trust him found useful information in his opinion and wants to share it with them. Such a message arouses interest and a good hundred people potentially visit your site are viewing this information. Every person in the hundreds probably has an account in other social networks, etc.
If the information is really interesting, then with the help of social networks your site can increase popularity with the effect of bursting bombs. The main thing is that what the users found is what makes them want to share with others, which often does not happen.
Why is it social networks - to advertise your site? Social networks would have died long ago if they had not so actively thrown interesting information to the user, forcing him to come back to the community again and again, absorb the content and generate it himself.
So we need each other Social Networking news, and webmaster visitors. I think this tandem can exist for a long time and it's a sin not to use it.
What is the difference between SMO and SEO?
Optimization for social media (SMO) is essentially the same as search engine optimization (SEO), but it is not designed for search engines, but for social networks and blogs to attract traffic from there to your site or to form a community of interests within social resource.
In this case, the task of the optimizer changes from optimization to search engines, to optimization for people - including, to create interesting, "viral" content.
Another difference between SEO and SMO is the effectiveness of actions. On the YouTube video service, the average number of times a typical video is viewed in English over half a year is 10-12 thousand views. Achieving the same amount of SEO means is much more difficult than it is available to SMO-specialists who are trying to launch "word of mouth" starting to promote the video in blogs and social networks. Often this is done with the help of special services.
Principles of optimization (SMO).
1. Writing readable and colorfully illustrated content.
2. Creating a permanent audience for the project: communicating with commentators, publishing texts that involve discussions in the comments.
3. Publish links to the content of other sites on the subject, which makes it possible to join the range of thematic projects.
4. Linking articles to each other.
5. Elimination of unnecessary elements of the site interface: unnecessary links, rarely used blocks.
6. Installation of useful elements on the most visible sites of the site: subscription to the site, a block of the most popular articles, a link to commenting with a call "to do it as soon as possible," etc.
7. Parallel submission of information - next to the main content block there is an additional block with announcements of articles, links to recommended notes and others. In the event that the main content has not provoked interest, the reader proceeds to the advertised articles.
8. Installation of plug-ins and widgets for interaction of the site with commentators and readers, such as "voting", "recommendation to a friend", "best commentators"
9. Integration with social networks: the installation of buttons like (I like), widgets of project groups in social networks, comment plug-ins and authorization through the social network.
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